I was born and raised on a Vietnamese island in Northern Virginia. I say ‘Northern’ because there is a difference between where I'm from and the rest of Virginia aka Capital of the Confederacy.
Anyway, I lived a relatively sheltered life until my parents found a Playboy under my brother’s mattress and sent us to a private Catholic school. Graduated without honors from Virginia Commonwealth University with Bachelor of Science in Mass Communication. And since a Master’s Degree is the next best thing for those not pursuing medicine or law (according to my parents), I enrolled into the VCU AdCenter, now known as the VCU Brandcenter. Met a lot of great people. Learned a bunch of stuff. Again, graduated without honors. Then I moved to Colorado where my arrival instantly doubled the Asian population. Lived in a Blood-infested neighborhood for five years before moving to LA where I worked at 72andSunny and had daily encounters with Crips. Now I live in a Brooklyn neighborhood where I can wear red and blue again.
*Shaq was a cute kid.
creative direction + strategy + words
Freelance Writer/Creative Director present
360i - History Channel
B-Reel - New Business, Squarespace
Bullish - GoDaddy, New Business
EMEHT - Black Rock, FILA
Highfield - Dinamica, E! Entertainment, Gant, Kuvée
Iris Worldwide - New Business
Johannes Leonardo - New Business
Lucky Generals - New Business and others
McCann - Chick-Fil-A, Choice Hotels, MasterCard, Office Depot Office Max, New Business
Mother - New Business
R/GA - Samsung, New Business, Verizon
Stink Studios - Android, Eight, Instagram, Nike, Sansan, New Business
TBWA/Chiat/Day NYC 2014 - 2015
beIN SPORTS, H&M, Jameson, Kenwood Vineyards, NBC, Wheat Thins and new business galore.
72andSunny 2012 – 2014
Activision, Call of Duty, Carl's Jr./Hardee's, Google, SONOS and Starbucks.
Crispin Porter + Bogusky 2009 – 2012
American Express, Best Buy, BRAMMO, Burger King, Coke Zero, Groupon, MDC, and vitaminwater.
O'Brien Advertising 2008 – 2009
Juice Communications 2007 – 2008
Virginia Commonwealth University
the NBA, rap, black lab, chihuahua, the NBA, snowboarding, playing basketball, eating, collecting moustaches, the Foo Fighters, Nike shoes and the NBA.