To launch a whole new way Best Buy can market its gaming merchandise and connect with gamers on a new level, we created Gamers’ Market; an isometric world where people can set up their very own stores and sell games and gaming accessories from Best Buy and earn a cut of the revenue. Special vendors can also set up their establishments where visitors can view exclusive content, enter contests, and get free downloadable content. Users are rewarded for their sales with Best Buy gift cards and manage the merchandise, sales and growth of their own store.