Budweiser - Prohibition Brew
Budweiser wanted to get into the non-alcoholic game and asked us to help launch Prohibition Brew - a non-alcoholic beer that was inspired by their recipe during Prohibition. But rather than lean into heritage, we chose to show how only America's King of Beers could actually make a non-alcoholic beer that actually tasted like beer. And it paid off. Sales have beat expectations globally and will be launching in the U.S. in 2017.