Budweiser - Summer 2016

With Fourth of July, Copa America, the Summer Olympics and the Presidential Election, 2016 had all the makings of a big American Summer. And as America’s beer, Budweiser wanted to inspire people to make the most of America’s greatest liberty - the freedom to live life on your own terms. So we worked with design firm, JKR to change the label to read America instead of Budweiser. Along with the redesign we launched a campaign that imbue this change with meaning.

Sales went up, people kept talking about the cans and the campaign. Pretty good summer for the King of Beers.