Call of Duty - Black Ops II Teaser

To tease the new Call of Duty, we leveraged a partnership with YouTube celebrity / fake, yet famous Russian / gaming hero, FPSRussia, to create an unbranded video that demoed one of the near-future weapons from the game. With nearly 19 million views and no paid media against it, it's fair to say the teaser was well received amongst both Call of Duty fans and conspiracy theorists.