Google - Chromecast Launch
Google, being the smart people they are, realized that people enjoyed watching their online videos on the big screen. So they invented this small dongle called Chromecast and asked us to help launch it. It seemed like the perfect opportunity to write everything from packaging to TV to digital (It was and we did).
In a week's time, the work got about 1.5 million YouTube views with no media support. It also got us a few bottles of Veuve for a lil' champagne campaign.